Advertising Distribution for the Travel Industry: GEO Targeting Advertising
Targeting based on offline behavior to deliver information tailored to travelers' interests.
In the travel industry, it is essential to provide tourism information tailored to the interests and concerns of potential customers. In particular, travelers' information needs change depending on the places they visit and the circumstances at that time. If relevant information cannot be provided at the right moment, it may lead to missed opportunities. GEO-targeting advertising utilizes location data such as GPS to enable targeting based on offline behavior. This allows for the delivery of tourism information and facility information that travelers are likely to be interested in, based on their current location and past behavior, at the appropriate time. 【Usage Scenarios】 - Distribution of facility information around specific tourist attractions - Provision of related information at event venues - Re-engagement with users who have previously visited a specific area 【Benefits of Implementation】 - Increased engagement through information provision tailored to travelers' interests - Efficient marketing through targeted advertising - Expanded reach to new customer segments
- Company：ダイオーミウラ
- Price：Other
